More smart thinking from Seth Godin. In his latest “Gotcha!” post, he shows how good karma can create more customers and bad karma less. His rule of thumb:
“My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. Every bad sale costs you five.”
Great rules to market by, don’t you think? Don’t force it if it’s not the right fit. You can see the full post here: http://sethgodin.typepad.com/seths_blog/2009/07/gotcha.html
By the way, I’m staying away from Anbesol.
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