Earlier today I shared a post on “A Really Good Job” campaign from Murphy-Goodie. It reminded me of the awesome campaign that Tourism Queensland did with their “Best Job in the World” campaign. It was a huge PR success and did a great job utilizing social media. It has already won some big awards and now it won again at International Advertising Festival in Cannes. Here’s a post from Matthew Creamer on AdAge.com talking about the latest.
How a Simple, 'Single-Minded' Campaign Took Home a PR Grand Prix
Cool. I just came across this Mashable post by Jennifer Van Grove. Posterous will now let you import posts from your other blogs. You can even select which posts you want to import. And, like other things on Posterous it’s super easy. I started up the Posterous blog a little later then my original blog, so I can't wait to try it out.
Posterous Wants You (To Import Your Blog) via Mashable
Here’s “a really good job” opportunity that I totally missed (not that I could move to Sonoma for six months). Either way, the application deadline has passed, but we all still have a chance to vote on who gets the job. Murphy-Goodie, a family-owned vineyard in Sonoma County, created a website http://www.areallygoodejob.com/ in search of a social media maven to come experience the vineyard and blog, tweet and post about it. It’s a six month job for $10,000 per month and includes accommodations. You can view all the applicants on their website or YouTube. They’ll announce the top fifty applicants on June 26. Check it out. http://www.areallygoodejob.com/
Here’s a follow up to the “Today’s Cover Letter” post yesterday. This guy’s video was in response to the new Boone Oakley agency website on YouTube. He plays off their story in order to tell his. Unfortunately Boone Oakley’s not hiring for now. Check out his video here:
And, here’s the Boone Oakley agency site on YouTube:
Social media is really changing how people apply for jobs, especially in the ad world. Rather than a standard cover letter, resume and portfolio, people are building websites, starting twitter campaigns and even posting youtube cover letters. Here are two recent examples of people trying to get jobs at Crispin Porter + Bogusky:
1) Last month, Chris Kahle (http://twitter.com/chriskahle) launched his own twitter campaign. He offered to pay $1 to charity for the first 200 people who tweeted Alex Bogusky urging him to hire Kahle. The tweet also included a link to his site where he had a message to CP+B. It was clever and yup, he got the job. (Here’s a link to his site, but it looks like it’s down right now: http://thisischriskahle.com/projects/cpbtweet/)
2) The latest is a YouTube cover letter to CP+G from two soon-to-be Miami Ad School grads. This effort is having its own viral effect as people are now tweeting the video or blogging about it (like me). This was just posted on June 4th so it remains to be seen if they’ll get the job, but I’m sure they’ll get noticed. Check it out here.
So, what do you think about these new fangled ways to get a job? Is it just a clever way to get noticed during these tough times? Do we risk spamming and annoying potential employers? I think it’s clever for now and is a great way to get noticed. The first ones have the most to gain. As someone who also hires, I think it can get old as more and more people take these approaches. Sure, I’ll be entertained by the first few. But, after several people try to reach me this way many times… I’m likely to start tuning it out. What do you think?
I just came across a great post from Mengel's Musings. She has a social media smackdown series and her latest one compares how two DMO's (destination marketing organizations) are using social media. She compares Columbus, Ohio to Columbia, South Carolina. Both have an impressive presence on many social media outlets, including facebook, flickr, myspace, youtube, twitter and more. Check out the post and then let me know what you think. Oh, and if you're a DMO, how do you think you would stand up in a social media smackdown?
I’m finally catching up on reviewing some Posterous blogs I subscribe too. Clementine posted these to her blog: Reflections of Me http://reflectionof.me/. I had to share. Enjoy!
Collection of creative advertising campaigns for yoga and fitness centers from all over the world.
Today I was catching up on some TV (The Real Housewives of New Jersey – a guilty pleasure) when I saw the latest Visit Las Vegas spot – Chinchilli Day. A man creates a fake holiday as an excuse to stay an extra day in Vegas. Then the commercial asks, “What’s your excuse?” I had to learn more.
“What’s Your Excuse?” is the latest campaign push for Summer travel to Las Vegas. It’s another round of spots that depart from the “What Happens Here” branding approach in order to have a more direct tourism push and message. In this case it’s “add an extra day to your Vegas getaway this summer”. From what I hear, Visit Las Vegas is not benching “What Happens Here” campaign forever, but will evolve it and launch again in the future. Perhaps when the tourism environment improves.
If you’re looking for more excuses to take an extra day off for a trip to Vegas, check out “Shin Wack”:
I'm a Midwest ad girl passionate about navigating brands through this hyperconnected world. When I'm not working, I enjoy travel, knitting, crochet, crafts and cooking. Hoping to do a little more gardening and zen living this year.
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